CompetitorsSWOT Analysis
Citing SourcesEvaluating Search Results
Market Share/SizeConsumer Expenditure/Buying PatternsDemographics/Socioeconomic DataOpinion PollsPsychographic/Behaviouristic
By Sector: Arts & Media IndustriesBy Sector: Consumer Products & Service IndustriesBy Sector: Health IndustriesBy Sector: Information TechnologyBy Sector: ManufacturingBy Sector: Finance & InsuranceBy Sector: Resource IndustriesBy Sector: Real Estate & ConstructionSWOT / Five Forces Analysis
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ENTR 4500: Entrepreneurship & Technology Ventures   Tags: s:sb/entr  

Last Updated: Apr 1, 2016 URL: Print Guide RSS UpdatesEmail Alerts

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What's in this guide

This guide is an introduction to sources for industry, customer, competitor, and market research analysis to create business plans. It highlights some key research tools available but it is not intended as a comprehensive list of sources. The sources listed are mostly available electronically via York University Libraries Web site or the Internet. Some are available in print at the Bronfman Business Library, S237, Schulich School of Business.

The guide is divided into the following main sections:


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MaRS Library

Created by the experts at MaRS Market Intelligence, the MaRS Library is a collection of highly vetted resources that will enable entrepreneurs to answer common market research questions.

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Please explore the links below for research guides on various business-related subjects.


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