Generating Competitor Lists
Market Trends & DataDemographicsPsychographic/Behaviouristic
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MKTG 1030 & MKTG 2030: Marketing Management  

Last Updated: Jan 30, 2017 URL: http://researchguides.library.yorku.ca/marketingplan Print Guide RSS UpdatesEmail Alerts

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Related Subject Guides

Please explore the links below for research guides on various business-related subjects.

 

What's in this Guide

This guide is an introduction to sources for industry, customer, competitor, and market research information. The focus is on resources that help students prepare a plan related to the introduction or extension of a product or service. It highlights some of the key research tools available but it is not intended as a comprehensive list of sources. The sources listed below are available in print at the Bronfman Business Library, S237, Schulich School of Business or electronically via York University Libraries Web site or the Internet.

This guide has the following sections:

 

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