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CRITERIA |
SCHOLARLY PUBLICATIONS |
POPULAR PUBLICATIONS |
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Advertising |
may contain selective advertising |
will contain extensive advertising |
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Authors & Audience |
written by and for academics or researchers |
written by staff or freelance writers for a broad audience |
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Format & Graphics |
may include graphs and charts; |
often slick and glossy; |
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Language |
may use discipline-specific language or jargon |
uses everyday language that is accessible to the average reader |
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Length |
lengthy articles with in-depth coverage of topics |
shorter articles: usually provide broad overview of topics |
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Publishers |
generally published by a professional organization |
published for profit |
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Purpose |
to inform, report, or make available |
to entertain, inform, or persuade |
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Sources |
footnotes and/or bibliographies |
rarely cite any sources |

