Books, eBooks & Online ResourcesBusiness Models
Regulatory EnvironmentTrademarks & Patents
Citing SourcesEvaluating Search Results
CompetitorsIndustry CodesSWOT AnalysisDoing Business In
Market Share/SizeConsumer Expenditure/Buying PatternsDemographics/Socioeconomic DataOpinion PollsPsychographic/Behaviouristic
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Business Plans   Tags: s:sb/entr  

Last Updated: Nov 26, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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What's in this guide

This guide is an introduction to sources for industry, customer, competitor, and market research analysis to create business plans. It highlights some key research tools available but it is not intended as a comprehensive list of sources. The sources listed are mostly available electronically via York University Libraries Web site or the Internet. Some are available in print at the Bronfman Business Library, S237, Schulich School of Business.

The guide is divided into the following main sections:

MaRS Library

Created by the experts at MaRS Market Intelligence, the MaRS Library is a collection of highly vetted resources that will enable entrepreneurs to answer common market research questions.


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