CompetitorsIndustry CodesSWOT AnalysisDoing Business In
Journal & Magazine ArticlesNewspaper ArticlesSearch Strategies
Market Share/SizeConsumer Expenditure/Buying PatternsDemographics/Socioeconomic DataOpinion PollsPsychographic/Behaviouristic
BooksArticles/ReportsStatisticsWebsites
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Market Research   Tags: s:ap/adms, s:sb/mgmt, s:sb/mktg, s:sb/orgs, s:sb/sgmt  

Last Updated: Feb 24, 2017 URL: http://researchguides.library.yorku.ca/marketingresearch Print Guide RSS UpdatesEmail Alerts

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What's in this guide

Welcome to the Bronfman Business Library's market research guide. This guide will serve as a starting point when researching resources on a variety of market-research topics or tasks, e.g. gathering data and other information when preparing a marketing plan.

Market Research Reports

Marketing & Consumer Data

Market Share/Size | Consumer Expenditure/Buying Patterns | Demographics/Socioeconomic Data | Opinion Polls |    Psychographic/Behaviouristic

Digital Marketing Resources

Competitive Environment

Competitors | Industry Codes | SWOT Analysis | Doing Business In |

Finding Articles

Journal and Magazine Articles | Newspaper Articles | Search Strategies |

Branding Resources

Industry Associations

Marketing Plans

Case Studies

Multicultural Marketing

Books | Articles/Reports | Statistics | Web sites |

Related Subject Guides

Please explore the links below for research guides on various business-related subjects.

 

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