Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.
Top sources for Canadian and international consumer information are listed below.
For further ideas for research on consumers please see the following related guides. In the Marketing Research guide you can find further information under the Marketing & Consumer Data tab, and in the Industry Research guide some related information can be found under the Industry Reports tab.