Qualitative Data Analysis (QDA) is a subjective form of text analysis where non-structured textual data, including interview transcripts, social media text, photographs, audio or video files, or almost any other information is closely examined to identify topics, narratives, structures, or themes. QDA can be done manually, on paper, but is typically performed with the help of software tools. If you are new to the technique, be sure to check out the theory guides on the left before diving into the software!
Related Techniques: Text Analysis, Social Media Analysis
This technique is part of the Analysis activity
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