Writing a Business Plan by Ignatius EkanemISBN: 9781138206021
Publication Date: 2017
Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.