This page provides recommendations for resources relevant to distribution channels. Distribution Channels can be defined as the chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet (Source: Investopedia).
This page contains the following sub-pages:
Product distribution (or place) is one of the four elements of the marketing mix (4P's). The other three parts of the marketing mix are product, pricing, and promotion. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
YouTube Video: Whar are distribution channels? This video explains what distribution channels are.