LibGuides: Market Research: Journal & Magazine Articles

Selected Major Academic Journals

Professional/News Titles

Recommended Articles Databases

Proquest Business
This database facilitates searching across four business-related databases simultaneously (ABI/Inform Global, ABI/Inform Trade and Industry, CBCA Complete, and ProQuest Asian Business and Reference). Covers thousands of leading business and management publications, including scholarly, trade, popular and news titles. A very large majority of these titles is available in full-text or full-image, with some dating back as far as the 1920s. A wide range of business subjects is covered. This resource also incorporates industry, company and market-focused reports. This ABI Inform LibGuide will give you insight into strategies for using this database platform effectively.
Business Source Complete (Ebsco)
Offers premium content including peer-reviewed and business-related journals, magazines and newspapers, including scholarly, trade, and popular titles. Included as part of the comprehensive coverage offered by Business Source Complete are indexing and abstracts for the most important scholarly business journals, dating back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals. Other content includes business e-books, case studies, company profiles, country economic reports, faculty seminar videos, industry reports, executive and analyst interviews, market research reports, SWOT analyses, and working paper collections.
Scholars Portal Journals
Provides a single point of full-text access to thousands of peer-reviewed scholarly journals from a broad range of disciplines. Journals covered include reputable publishers, e.g, Academic Press , Berkely Electronic Press, Cambridge University Press, Emerald Publishing, Elsevier Science, Kluwer Academic Publishers, Oxford University Press, Project MUSE, Springer, and John Wiley & Sons.
Google Scholar
A subset of regular Google, it allows users to search for articles from all disciplines. Content is heavily skewed towards scholarly and scientific information; however, humanities and social science content is present, as is non-scholarly material.
CBCA. Reference & Current Events : Business
Provides interdisciplinary coverage of Canadian topics including the areas of business and current affairs. Offers references, and many full text articles, from Canadian journals, magazines, newspapers, and newswires. Dates of coverage vary by title but some full-text titles are available back to the early or mid-1980s, while citations for many publications are available from the early 1970s onward.
ABI/INFORM Trade & Industry
Covers several thousand trade publications (mainly trade magazines and journals) with a large majority available in full-text format. A very useful source of information for current and historical trade and industry news and developments with coverage to current day and extending back to 1975. This ABI Inform LibGuide will give you insight into strategies for using this database platform effectively.
Proquest Asian Business Database
Provides full-text coverage of Asian business and financial information from key international publications including Far Eastern Economic Review, Asiaweek, and many more. Includes information on companies, economies, markets, and overall business conditions in Asian countries.
Factiva
Use this database that contains articles from thousands of sources in many countries. Note this does contain full-text for trade and popular magazines in business but not useful for scholarly journals.

Related Databases

PsycINFO via ProQuest
Produced by the American Psychological Association, PsycINFO indexes journal articles, dissertations, reports, books, book chapters, and other scholarly documents. The definitive resource in psychology, this database can be useful when researching consumer behaviour and other marketing topics with psychological dimensions. Coverage is from 1872 - present. Please see the Guide to Using PsycINFO for more information.

PsycINFO via Ovid This link opens in a new window
Produced by the American Psychological Association, PsycINFO indexes journal articles, dissertations, reports, books, book chapters, and other scholarly documents. The definitive resource in psychology, this database can be useful when researching consumer behaviour and other marketing topics with psychological dimensions. Coverage is from 1872 - present. Please see APA’s PsycINFO Guide for more information.

Communication Source
Merges Communication and Mass Media Complete with Communication Abstracts. May assist with some aspects of marketing research. Interdisciplinary in scope, it is strong on all aspects of media: print, radio and broadcast journalism, linguistics, rhetoric and communication theory.

Quick Guides: Finding Articles

Finding Newspaper Articles Guide

Search Tips

When searching online, various words are used to help broaden or narrow your search. Here are a few tips you should know before searching any academic database:

Boolean operators: Most internet and electronic databases follow the rules of boolean logic. Boolean logic refers to the relationships (connections or differences) between different search terms. The most common boolean operators are:

AND - used to narrow a search and establish more relevant results by linking keywords together (e.g. "behavioural" and "psychology").

OR - broadens a search and get more results. Typically used for synonyms and words with variant spellings (e.g. "self-actualization" and "self-identity").

NOT - use to narrow a search and get more relevant results (e.g. "behaviouralism" not "humanism").

Truncation: used to find similar words with different endings

e.g. human* searches "human and humans"

e.g. educat* searches "education", "educate", "educational" etc

asterisk (*) searches for various different endings of a word in most databases (including York University), however LexisNexis uses an exlamation mark (!).