Market Research: Articles/Reports

Below are some suggested search terms to find articles and reports:

1. "multicultural marketing" OR "multinational marketing"
   
   
2. (ethnic OR multicultural* OR minority) AND (marketing OR advertis*)
   
   
3. (ethnic OR "cross-cultural" OR cultural) AND (marketing OR advertis* OR "consumer behavior")
   
   
4. diversity AND (marketing OR advertis*)

Use the suggested search terms to find magazine and journal articles in these recommended resources.

Use the suggested search terms to find materials about multicultural marketing topics.

Content on this page was compiled and designed by Mary Gu, Part-Time Business Librarian, Bronfman Business Library.