LibGuides: Market Research: Articles/Reports

Search Terms

Below are some suggested search strings to find articles and reports:

"multicultural marketing" OR "multinational marketing"
(ethnic OR multicultural* OR minority) AND (marketing OR advertis*)
(ethnic OR "cross-cultural" OR cultural) AND (marketing OR advertis* OR "consumer behavior")
diversity AND (marketing OR advertis*)

Use the suggested search terms to find magazine and journal articles in these recommended resources.

Use the suggested search strings to find materials about multicultural marketing topics.

ProQuest Business
Searches through 5 business article databases.
Business Source Complete
Offers premium content including peer-reviewed and business-related journals, magazines and newspapers, including scholarly, trade, and popular titles. Other content includes business e-books, case studies, company profiles, country economic reports, faculty seminar videos, industry reports, executive and analyst interviews, market research reports, SWOT analyses, and working paper collections.
World Advertising Research Database
This includes case studies, journal and news articles, videos, and research papers.
Canadian Major Dailies
Contains articles from major Canadian daily newspapers.
Factiva
Covers international business magazines and a wide selection of newspapers.
Passport
An online market research tool that offers reports, statistics and articles including coverage of industry and consumer trends, strategic analysis and market size and market share information for primarily consumer products and services across all key countries.

Content on this page was compiled and designed by Mary Gu, Part-Time Business Librarian, Bronfman Business Library.