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Market Research: Books

Getting Started

Below are some suggested search strings to find books in Omni (Omni All-In-One Search):

  1. (ethnic OR multicultural*) AND (marketing OR advertis*)
     
  2. (ethnic OR "cross-cultural" OR cultural) AND (marketing OR advertis* OR "consumer behavior")
     
  3. diversity AND (marketing OR advertis*)

 

Page Credit

Content on this page was compiled and designed by Mary Gu, Part-Time Business Librarian, Bronfman Business Library.