Market Research: Demographics/Socioeconomic Data

Create thematic maps and statistical tables using demographic, business, and marketing data. It is recommended that you create your own login the first time you use this database. Key data sources include Statistics Canada's Survey of Household Spending and the Census. SimplyAnalytics also offers psychographic data via PRIZM providing insights into behaviour and lifestyles of consumers. To access Environic Analytics’ Prizm handbook, click Support in the header > Click Data Documentation > Under Environics, scroll down and click on the most recent Prizm handbook link to open it.

Produced by Euromonitor, this database provides information on countries, industries, and consumers. To find demographic data, select the Consumers tab. The "Lifestyles" and "Population" links are especially relevant.

See the Passport User Guide and video tutorials for help with searching and navigating this resource.

Statista is a statistics portal and comprehensive, easy-to-use resource offering access to charts and tables, reports, dossiers, infographics, and a business plan data export feature. It is international in scope with coverage of many sub-industries. Statista draws on secondary sources for statistical information including the government, as well as industry, scientific, marketing, and trade organizations. This resource also offers Statista’s own proprietary/internal statistics generated through research and surveys they conduct with partner organizations. Statista also offers a wide range of consumer and market data, including consumer market forecasts and digital market outlooks.

Offers profiles of the population in each City Ward, with information about age, households, families, dwellings, immigration, etc.

Select the Databases link and then click on City Statistics. Includes historic and forecast data on socio and macroeconomic indicators including demographic data. Provides coverage of some 2000 cities worldwide in Canada, the United States, Europe, Asia-Pacific, Middle East & Africa, and South & Central America. Data can be exported to excel, and charts can also be exported to Word, Powerpoint or PDF formats.

Starting in 2011, information previously collected by the mandatory long-form census questionnaire was collected by this survey. Topics for which statistics are available include: aboriginal peoples, immigration and ethnocultural diversity, education and labour, mobility and migration and income and housing. Data released over the summer (2013).

Includes millions of time series data from Statistics Canada, including many demographic variables.

Conducted annually by the United States Census Bureau, this survey generates data on many demographic variables including age, sex, race, family and relationships, income, and more.

Click on Topics in the navigation bar to find a a wide range of demographic and socioeconomic data organized by key topics such as population, employment, income and housing and more.

From the U.S. Bureau of Labor Statistics. Survey of how Americans spend their time in various activities, such as, paid work, child care, volunteering or socializing.

This is the National Data Book of the United States published by the U.S. Census Bureau. It is a collection of statistics on economic and social conditions in the United States. Includes population, labour force, education, income data and much more. Note that the most recent edition is purchased from Proquest in print format, and available at the Libraries, including at the Bronfman Business Library, Reference Room, Call No. HA 202 A3 2021

For archival issues, check online at the web site of the
U.S, Census Bureau

Reports and data from the Pew Research Center include population statistics. Also an excellent source of information on social trends in the United States.

A gateway to OECD data. Possible to search statistics by all individual OECD countries. Many demographic and sociodemographic data types available, e.g. income, labour, education, social issues and more. Browse statistics also by individual datasets available, key tables, and OECD Factbooks.

Produced by Euromonitor, this database provides information on countries, industries, and consumers. Includes some demographic and socioeconomic statistics, as well as demographic and lifestyle reports.

once on the IHS Markit web site, hover over the Data Browser tab on the upper-left corner and select Data Browser to search). This database provides access to time series from numerous HIS Markit databanks (including International Financial Statistics) covering economic, financial, and demographic statistics. Geographic coverage, date range, and periodicity vary by series and databank with some series dating back to the 1920s. (Note off campus access requires a VPN)

List of surveys available through the DLI. All documentation is freely available; data must be requested from the data librarian (datalib@yorku.ca) or downloaded via the odesi interface.

A web-based data exploration, extraction and analysis tool. It provides researchers the ability to search for survey questions (variables) across hundreds of datasets held in a growing number of collections. supports basic tabulation and analysis online, and allows for the downloading of most datasets into statistical software for further analysis. provides unprecedented access to extensive collections of polling and social survey data. Key polling data collections include: Canadian Opinion Research Archive (CORA), Canadian Gallup, and Ipsos Reid. Statistics Canada's public-use survey data forms the core of 's social survey data holdings. is expanding its survey data to include other national and international data sources.