SimplyAnalytics (includes PRIZM Data)Create thematic maps and statistical tables using demographic, business, and marketing data. It is recommended that you create your own login the first time you use this database. Key data sources include Statistics Canada's Survey of Household Spending and the Census. SimplyAnalytics also offers psychographic data via PRIZM providing insights into behaviour and lifestyles of consumers. To access Environic Analytics’ Prizm handbook, click Support in the header > Click Data Documentation > Under Environics, scroll down and click on the most recent Prizm handbook link to open it.
