Welcome to the Bronfman Business Library's market research guide. This guide will serve as a starting point when researching resources on a variety of market-research topics or tasks, e.g. gathering data and other information when preparing a marketing plan.
Marketing & Consumer Data
Market Share/Size | Consumer Expenditure/Buying Patterns | Demographics/Socioeconomic Data | Opinion Polls | Psychographic/Behaviouristic
Competitive Environment
Competitors | Industry Codes | SWOT Analysis | Doing Business In |
Finding Articles
Journal and Magazine Articles | Newspaper Articles | Search Strategies |
Multicultural Marketing
Books | Articles/Reports | Statistics | Web sites |
Please explore the links below for research guides on various business-related subjects.
