Why are associations useful for market research?
Professional and trade associations are often very good sources for industry and market research.
Many professional and trade associations publish magazines known as trade journals. Articles in trade journals or magazines are especially helpful when conducting industry and market research, as these publications focus on specific trades, professions or industries and include current information on industry trends, new products or techniques and organizational news.
How to search for associations:
To identify associations of relevance to a product or service you are investigating, Google can be very useful for searches, e.g. searches such as automotive and association and canada, or bankers and association and canada. Alternatively these online directories may be used:
