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Business Citation Guide: Advertisements

This guide provides examples for citing business resources in APA, MLA, and Chicago citation styles.

Advertisements

Type Example
Works Cited List Example

Title of advertisement or description of advertisement. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

 

Example:

 Louis Vuitton advertisement. Vogue, Dec. 2015, p. 5.

In-Text Citation

(Title of Advertisement)

Example:

(Louis Vuitton)

 

Type Example
Works Cited List Example

Name of Agency, advertising agency. "Title of advertisement." AdForum, Date of publication/broadcast.

Example:

 McCann Erickson, advertising agency. "Girls Who Code: Why Girls Can't Code." AdForum, 2016.

In-Text Citation

Note: Because advertisements in AdForum do not have page numbers, paragraph numbers or section  headings, this information is left out of the in-text citation.

(Name of Agency)

Example:

(McCann Erickson)